Peter Kay has released two autobiographies called The Sound of Laughter and Saturday Night Peter, both books have parody titles of movies, The Sound of Music and Saturday Night Fever. Since 2002, Kay has featured in television advertisements for John Smith's beer (despite being teetotal), through which the catchphrase—"'Ave it!"—gained popularity for an unceremonious hoof upfield in a football-themed advert. Peter Kay has recently starred in the Marks and Spencer Christmas advert for 2010 which began airing late October 2010.From February 2007 Kay played flamboyant gay director Roger DeBris in the Mel Brooks musical, The Producers for the Manchester leg of the UK Tour, at the Manchester Palace Theatre until 12 May 2007. He reprised his role later in the year at Wales Millennium Centre, Cardiff. Peter Kay also appeared in the Royal Variety Performance 2008, which was staged at the London Palladium on Thursday 11 December. He hosted 2009's Royal Variety Performance in Blackpool. Kay's film appearances have included minor roles in, Going Off Big Time (1999) with Neil Fitzmaurice, 24 Hour Party People (2002), Roddy Smythe Investigates (2003) and The League of Gentlemen's Apocalypse (2005). He also provided a voice to the character PC McIntosh for the film Wallace & Gromit: The Curse of the Were-Rabbit (2005). Kay also does the voice for the character "Big Chris" in the children's TV show Roary the Racing Car.
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